Strategy & Management
Every successful marketing strategy starts with clarity, insight, and a deep understanding of your audience. At Pillows & Keys, we conduct comprehensive marketing audits, review your website and social media channels, analyze competitors, and map the guest journey from pre-arrival to post-departure. Based on these insights, we develop positioning, pricing, and seasonal strategies tailored to your property.
Our approach ensures that every decision is data-driven, from content creation and social media planning to loyalty initiatives and ongoing performance tracking. With strategic guidance and continuous optimization, your hotel can consistently attract, engage, and delight guests while maximizing revenue and long-term loyalty.
Marketing Audit & Positioning
We conduct comprehensive audits of your property’s marketing, website, and social presence to identify opportunities, optimize performance, and refine your positioning.
By understanding your current strengths, weaknesses, and market trends, we provide actionable insights that form the foundation for a tailored, results-driven strategy.
Marketing audit & website review
Social media review & positioning advice
Competitor analysis
Pricing strategy
Seasonal planning
Guest Journey & Experience Design
A seamless guest experience begins long before check-in and lasts long after departure. Through guest journey mapping, we analyze every touchpoint and create a cohesive flow that elevates expectations and builds emotional connections.
From pre-arrival engagement to in-stay interactions and post-departure follow-ups, we ensure every moment aligns with your brand’s vision and enhances guest satisfaction and loyalty.
Our services include:
Guest journey mapping & touchpoint analysis
Pre-arrival engagement strategies
On-property experience design
Post-stay engagement & loyalty initiatives
Tailored itineraries & local recommendations
Ongoing Management & Optimization
Consistent, attentive management is essential to maintain high performance and strong guest engagement. If your property is too small to employ a full-time marketing manager, we step in to provide the expertise and support you need. We handle everything from content scheduling to campaign optimization, ensuring your marketing runs smoothly and delivers measurable results.
This ensures your property continues to deliver exceptional experiences while driving bookings and fostering long-term guest loyalty.
Content scheduling & multi-channel management
Newsletter planning
KPI tracking & performance optimization
Upselling strategies for rooms & services
Guest feedback & review management