Who We Are
At Pillows & Keys, we believe that every boutique hotel deserves a unique brand that resonates with its guests and reflects the distinctive character of its destination. We are an international team of passionate designers, strategists, and hospitality experts dedicated to crafting unforgettable hotel experiences. Whether you're looking to elevate your current brand or create a brand-new identity, we bring deep knowledge and global insights to every project.
Our Expertise
We work at the intersection of design, marketing, analytics and hospitality, blending creative solutions with business strategy. With our extensive experience, we help boutique hotels stand out in a competitive market by crafting brands that are as unique and memorable as the destinations they represent.
Our expertise spans website design, visual identity, guest experience design, content creation, and digital marketing. We apply a holistic approach to every project, ensuring that each aspect of the brand—from logo to guest touchpoints—is aligned, cohesive, and optimized to drive both engagement and bookings.
Global Perspectives: Tailored for Your Market
Our team is truly international, with members who speak both English and German, and who bring a wealth of knowledge from a variety of global regions. We have a deep understanding of the Mediterranean, Alps, North America, Middle East, Southeast Asia, and Australia/Oceania, and our collective experiences shape the way we approach each brand.
We draw inspiration from diverse cultures, incorporating elements such as Iocal heritage and art, along with a keen awareness of the global boutique market. Our well-travelled backgrounds allow us to create designs and strategies that feel both local and global, ensuring that your hotel brand resonates with guests no matter where they’re from.
Inspired by cultures around the world, we create hotel brands that connect with every guest.
Our Approach: Creativity with Purpose
At Pillows & Keys, we don’t just create beautiful brands—we create brands that perform. Every design, strategy, and touchpoint is carefully crafted with purpose and results in mind. We focus on building meaningful connections between boutique hotels and their guests, turning first-time visitors into loyal advocates.
We approach every project with the same philosophy: to combine art and function, tradition and innovation, to create something that stands the test of time. Our work is always rooted in your hotel’s unique story, its values, and the experiences you want your guests to have.
We believe in long-term partnerships with our clients. As your hotel grows and evolves, we’re here to ensure your brand continues to grow with it, always staying aligned with your vision and your guests’ expectations.