Our Services

At Pillows & Keys, we offer an integrated suite of services to help boutique hotels stand out and thrive. From shaping brand identities to enhancing digital presence and designing memorable guest journeys, our work is rooted in strategy and elevated by design. Every project is bespoke — shaped by your vision, your market, and the guest experiences you want to create.

Person selecting colors from a fan array of paint swatches on a wooden table.
Gold feather illustration on black background

Brand Identity & Development

Your brand is more than a logo; it’s the essence of your hotel. We work with you to define a clear, compelling brand identity that reflects your values, differentiates you in the market, and creates emotional resonance with your guests. From strategic foundations to refined visual systems, we develop every element with consistency, clarity, and character.

What we offer:

  • Brand strategy & positioning

  • Naming, storytelling & narrative

  • Visual identity & logo design

  • Color palettes, typography, iconography

  • Brand guidelines & collateral design

A table with a partially eaten croissant on a white plate, a glass of coffee on a wooden tray with a spoon, and a hotel magazine.
Hotel room with neatly made bed, white linens, and multiple pillows, next to a dark wooden headboard and wall-mounted lamp.
A couple walking through a luxurious hotel lobby, with a marble pillar and elegant decor.
Hotel bellhop cart in stylish lobby with patterned wallpaper and modern decor.
Modern bathroom with freestanding bathtub, hotel amenities, stone wall, indoor plant, wooden towel ladder, and pebble flooring.
Woman in a bathrobe with a towel on her head reading a newspaper, sitting in a chair by a window with a cup of coffee on the table.
Person holding smartphone with social media photo feed on screen.
Gold ampersand symbol on a white background

Digital Marketing

We help boutique hotels navigate the digital landscape with confidence and clarity. From designing websites and booking engines to crafting content and email flows, we create systems that not only look beautiful — they perform. Our work is designed to increase visibility, communicate your brand clearly, and turn online discovery into real-world bookings.

Our services include:

  • Website design & UX optimization

  • Booking engine integration

  • OTA presence & positioning

  • SEO strategy & content creation

  • Email marketing & automation

  • Organic social media & storytelling

From concept to guest experience, we craft brands that stay with you.

Hotel breakfast in bed with croissants, omelet, toast, pastries, and glasses of orange juice on a tray with a white bed in the background.
Illustration of a vintage golden key on a black background.

Strategy & Marketing Management

A seamless guest experience begins long before check-in and lasts long after departure. Through marketing audits, positioning reviews, and strategic planning, we analyze every touchpoint and create a cohesive approach that elevates expectations, builds brand equity, and drives bookings.

For smaller properties without a marketing manager, we can step in to provide the expertise needed to manage campaigns, optimize performance, and maintain a consistent marketing strategy.

  • Marketing audit & positioning review

  • Competitor analysis & benchmarking

  • Customer segmentation & journey mapping

  • Content and campaign planning across channels

  • KPI tracking, reporting & performance optimization

From branding to guest experience, we help boutique hotels grow. Let us know what you’re working on.