Marketing for Small and Independent Hotels

Transforming Your Boutique Hotel Into An Iconic Destination

Every boutique hotel has a story. We help you tell it. From striking websites and social media content to branding and marketing strategy, we craft authentic experiences that attract guests and elevate your hotel’s profile. With design-focused solutions, cost-effective pricing, and Austrian quality standards, we turn your vision into a destination that leaves a lasting impression.

The Essence of Boutique Hotel Marketing

We offer six key services that cover every aspect of marketing for small and independent hotels. Each pillar includes a range of tools and solutions — from website design and social media content to branding, photography, and strategic guidance — and can be combined or tailored to fit your hotel’s unique needs. While we provide price indications, we take the time to understand your property and goals, creating truly customized services that reflect your story and style.

  • Digital

    Fresh Website Design, Redesign of Outdated Sites, Content Updates, Mobile Optimization, SEO Basics, Channel Manager Integration, OTA Setup and Booking Engine Integration

  • Content Creation

    Blog Articles, Landing Pages, Photography and Video Production, Asset Management, Seasonal Campaigns, Regional Guides and Newsletter Content

  • Social Media

    Content Creation, Format Design, Community Engagement, Stories and Highlights, Profile Optimization, Influencer Collaboration and Social Media Strategy

  • Branding

    Logo Design or Refresh, Business Cards, Brochures, Labels, Menus, Brand Guidelines, Color Palette, Typography, Visual Identity, Signage and Packaging Design

  • Strategy

    Marketing Audits, Website and Social Media Reviews, Competitor Benchmarking, Positioning and Pricing Strategy, Seasonal Planning and Campaign Development

  • Management

    Ongoing Marketing Support, Content Management Across Channels, Project Oversight, Newsletter Scheduling, Reporting and KPI Optimization

Why Boutique Hotels
Choose Us

From independent inns to design-focused hideaways, we help small hotels stand out with authentic, effective marketing. Here’s why our clients trust us to elevate their presence and attract the right guests.

Silhouette of a gold feather on a white background

Design & Authenticity

We focus on design-driven marketing that highlights your hotel’s unique personality and charm, creating visually striking experiences that guests remember.

Gold ampersand sign on a white background.

Efficient & Cost-Effective

Our boutique approach allows us to work efficiently, providing maximum impact without the cost of a full-time marketing team.

Gold vintage key on a white background.

Tailored for Small Hotels

Focusing exclusively on boutique hotels makes us highly specialized. We understand your market, your guests, and how to make your hotel stand out.

Who We Are

At Pillows & Keys, we help small and independent hotels stand out with marketing as unique as they are. We’re a boutique collective of experienced specialists — no junior hand-offs, no bloated agency overhead, just smart, personalized solutions that get results.

Based in a charming wine-growing village just outside Vienna, Austria, our studio is surrounded by nature, fresh and organic food, inspiring architecture, and spaces for wellness and calm — the perfect environment for ideas to flourish.

Let’s craft a brand and strategy that attracts the right guests and elevates your boutique hotel.

Who We’re Perfect For

  • Boutique Design Hotel

    A style-driven independent hotel with curated interiors, seeking marketing that reflects its luxury design and attracts the right guests.

  • Small Boutique Guesthouse

    A small, family-run guesthouse offering authentic hospitality, looking for digital tools and content to showcase its rooms and style online.

  • Airbnb Luxury Villa Rental

    A high-end vacation villa listed on Airbnb, wanting to develop a strong brand presence and professional website for direct reservations.

  • Alpine Chalet & Ski Lodge

    A chalet thriving in winter months, looking for digital solutions and channel management to simplify bookings across multiple platforms.

  • City Center Bed & Breakfast

    A charming urban B&B competing with big hotel chains, looking for better online visibility through social media and SEO-friendly content.

  • Countryside Boutique Inn

    A rural getaway surrounded by nature, seeking to attract destination travelers and highlight local experiences in its marketing.

  • Historic Mansion Hotel

    A heritage property with a rich past, wanting to enhance its branding and storytelling to appeal to culture-focused guests.

  • Coastal Boutique Resort

    A scenic coastal resort, looking for a cohesive digital presence and social content that highlights its atmosphere and experiences.

  • Wine Country Retreat

    A boutique hotel in the heart of wine country, aiming to market local tours, tasting experiences, and its unique location.

  • New Independent Hotel Startup

    A recently opened boutique property needing a complete marketing setup — from logo design to website launch and OTA integration.

Let’s create something lasting, beautiful, and strategically sound. Reach out to start the conversation — we’d be delighted to learn more about your project.